KAIRN BIKE DESIGN LAB IS DEDICATED TO DEVELOPING INNOVATIVE, EXCEPTIONAL AND IMPACTFUL PRODUCTS FOR THE BICYCLE UNIVERSE. THROUGH INDUSTRIAL DESIGN AND ENGINEERING, WE TAILOR OUR PROCESSES TO BEST WORK WITH YOUR TEAM AND CREATE DISTINCT PRODUCTS THAT STAND OUT IN A COMPETITIVE MARKET. HERE IS HOW.
A COMPLEMENTARY DESIGN TEAM.
Our bike development team shares passion, skills and experience in the market and in some of the most challenging industries.
Pierre
Francoz
Lead DesignerI built my experience in the bicycle industry with Scott, Specialized and Cero, where I particularly developed the product identity of UNNO bikes. A hunger for discovery and adventure, as well as a passion for great design, functional details and recognizable aesthetics, are my infinite source of ideas. For the past 4 years, Kairn has collaborated with some of the greatest outdoor brands, and was design partner with Ghost and Lapierre.
étienne
Magalhaes
mechanical engineerMy zealous love for design and bikes means at 20 I was designing, simulating and producing my own bikes, followed by bike parts, stem, hubs, link, etc. This passion for mechanical engineering led to a career starting at Nicolai, followed by two crazy racing years working with Toyota Gazoo racing Europe, then 5 years collaborating with Scott Sports as a bike engineer, responsible of projects such as 2019 Ransom, 2022 Spark Aluminium and more. What I find thrilling about my work is going from geometry to kinematic to design, then production and finally riding it through the paces, and learning.
Pierre
Vioules
Industrial DesignerFor as long as I remember, I've always been passionate about bicycles and drawing things. I truly believe bikes are the most empowering object we have, and a fantastic tool in the environmental changes to come. I've been a bike designer for 7 years now, mostly at Kairn design after a quick experience at Commençal. On the riding side, my first love is BMX, and I extended it to MTB, then travel and road. Steel is real!
WE DEFINE A DESIGN STRATEGY TOGETHER
All bikers aspire to ride the "right" bike, with the right design language, the right performance target and the right budget. In close co-creation with your team, we look into the target market before delving into every aspect of the project, detailing an objective brief that addresses the desires and the innovative possibilities. Through workshops, we define the product identity, provide advice & content from market differentiation to the future of your brand.
WE SHAPE STRONG IDEAS INTO A VIABLE CONCEPT
From a specific set of objectives the bike takes shape, illustrating its values and specificities, closing the gap between aspiration and market-viability, using creativity and rigor to address all aspects of the project. Here we define and refine the project with all stakeholders, swiftly iterating between engineering, geometry and/or kinematics, aesthetic design, production methods and user’s feedback. We do not rest until each objective is satisfied.
We transform your bold concept into a market ready product
We tailor our processes to the bike's program: Weight and stiffness optimization, ergonomics, maintenance, testing standards, all technical aspects of the bike are enhanced and modified, evolving towards design freeze and industrial standards. Here tools are important, meaning we optimize our workflow to keep quality and reactivity in mind, working in close collaboration with your manufacturer to finalize our work to their industrial capacities and needs.
WE CREATE IMPACTFUL VISUALS TO ENHANCE YOUR COMMUNICATION
Brand identity is your best asset to access your users. All communication aspects are important to provide your brand with the support it needs, be it on the product itself to highlight the bike's aesthetics with color and graphics creation, or with design guidelines for the rest of your product range. Also, as a great picture is worth a thousand words, a great video is the most powerful tool to demonstrate what makes you different. We provide adapted content, graphic design, storyboarding, still images or video for your new product, new identity or your breaking innovation.
